Saturday, December 1, 2012

'Dumb Ways to Die' video very alive on YouTube

Melbourne Metro

A cartoon public safety video has taken YouTube by storm.

By Leslie Meredith, TechNewsDaily

A Melbourne Metro public safety announcement has taken the Internet by storm. "Dumb Ways to Die" snagged the top spot on Visible Measure's Viral Video Ads chart, a measurement of online video views, with 18 million views, twice the number of the second-place video, "LeBron's Day" from Samsung.

"Dumb" is an understatement. Paired with a catchy jingle, animated characters die in the video in various ways, including taking their helmets off in outer space, poking grizzly bears and getting asphyxiated in a dryer. The campaign got its own website,?Tumblr blog?with animated gifs and a YouTube channel, along with radio and TV spots ? all this to remind Melbourne drivers to stay off the Metro tracks.?

Who says safety can't be funny? Watch the video:

Other popular ad videos included Rovio's "Angry Birds Star Wars," Nintendo's "Wii U" and a second video by Samsung, "Overly Attached Computer."

Experts project that Cyber Monday sales grew 28 percent over last year with a projected $1.5 billion in receipts, many of them coming from mobile devices such as tablets and cell phones. NBC's Diana Alvear reports.

Copyright 2012 TechNewsDaily, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://digitallife.today.com/_news/2012/11/29/15549576-dumb-ways-to-die-video-very-alive-on-youtube

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