Sunday, June 3, 2012

Independence Blue Cross courts startups in ... - US Health Crisis

Healthcare entrepreneurs take note. Health insurer Independence Blue Cross has launched an innovation challenge to develop health IT, devices and education programs to encourage healthy behavior, according to a company statement.

It made the announcement at the kickoff of the country?s first StartUp Weekend? Friday in Philadelphia at the offices of Venture F0rth, the event?s organizer. Among the issues it wants to tackle are promoting fitness, preventive medicine, healthy eating, childhood obesity, medication adherence and healthcare access for elderly. Among the criteria for entries are feasibility, sustainability and scalability.

The participating partners are Wharton Entrepreneurial Programs, the Department of Health, What If Innovation Partners and the City of Philadelphia.

Participants can submit ideas through July 10 and the winning entries will be announced at the end of July.

The winners get a $50,000 grant towards implementing their idea and presenting it to the insurer. They will also get mentoring help from Wharton and up to three months of desk space at Venture F0rth.

via MedCity News http://medcitynews.com/2012/06/independence-blue-cross-courts-startups-in-innovation-challenge/?utm_source=rss&utm_medium=rss&utm_campaign=independence-blue-cross-courts-startups-in-innovation-challenge

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