Simple SEO Strategies to Dominate Your Market | Business Direct ...

Search engine optimization (SEO) changes nearly everyday. Especially since Google?s Panda update last year, many webmasters, small business owners and site administrators have been scratching their heads wondering how they can rank highly on search engines for critical keywords in their niche now that many tried-and-true SEO techniques are no longer weighted as heavily in the rankings as in the past.

However, there are still simple, highly effective SEO techniques that you can implement quickly in order to dominate your niche.

• Add more keyword-rich content to your site. Many small business owners underestimate the amount of website content that search engines need in order to fully index their respective sites. A good rule of thumb is to have about 300 words of content on each page of your site. ?Know the keywords you want to rank for in your industry (use Google?s handy?Keyword Tool?for ideas) and use them at least twice on a page. (Two ? or three, max ? times is enough per page. If you overdo it, you can be penalized for what?s known as?keyword stuffing.) Add pages such as?About Us, Services Offered, Clients Served, and?Testimonials. The deeper your site (i.e., the more pages there are), the better indexed your site will be on search engines.
• Use video. Video is a major SEO factor, and yet because it remains a very under-utilized tool, an enterprising small business owner with a decent HD camera can gain a lot of SEO traction within a relatively short period of time. Use your iPhone to capture a short (15-20 seconds) customer testimonial, upload it to YouTube, embed it into your website, and then promote on your social networks. To increase its SEO, add your relevant keywords in the YouTube description and tag list.
• Add pictures. Pictures are nearly as powerful ? if not as much so ? as video in terms of SEO. If you must use stock photos, find ones that haven?t been used in heavy rotation by other sites and ads. If possible, use your own photos, but make sure they?re clear, crisp and are well-composed. If you have the funds, hire a professional photographer to take photos of your factory, office, employees, customers, equipment, and/or tools. Once you do upload them to your site, make sure that you add alt text to them. These are the words that a visitor sees if their browsers are unable to load your pictures. Search engines can?t read images but can read alt text, so add your keywords to the alt text to ensure that they?re properly indexed.
• Build your social media presence. Google?s Distinguished Engineer and spam czar Matt Cutts has said that the search engine giant is??looking into? social as a signal in search engine rankings, although no timeline has been set as to when (or if) social will be a significant factor. Still, with literally?hundreds of millions of people using social media?across multiple networks, there?s little question that social may become a major influence in future search strategies. If you haven?t already, launch and begin managing your social communities now to capture those audiences and keep your brand in front of them as much as possible.

Want to learn even more about how to use SEO ?and other online marketing techniques to grow and retain your customer base? Register now for our webinar, ?The Power of Online Marketing for Attracting and Keeping Customers,? scheduled for September 19 at 1:00 pm Central. Seats are filling up fast, so?click here?to reserve your spot now!

Source: http://bdmtyler.wordpress.com/2012/09/18/simple-seo-strategies-to-dominate-your-market/

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